Nowhere 😉 we just launched!
As seen in
SUN VS. SKIN AGING
THE POWER OF UV RAYS
This truck driver had his left side UV-unprotected through the window for 28 years on the road (source: New England Journal of Medicine)
MOST ASKED
THE POWER OF SHADE?
- Covers up to 75% of UV rays
- Decreases perceived temp. by 8 degrees
- Our most ancient and natural sun protection
- Free from chemicals & doesn’t clock your pores!
why they hide it?
- Doctors play it (too) safe (“sunscreen always!")
- Pharma can’t make money with shade
- No proper solutions so far on how to cover your face/neck naturally, flexibly & stylish
why shaidon?
- Face, ears & neck: 8/10 skin cancer cases first appear there!
- Optimal protection by still wearing your beloved, normal cap
- Less eye squinting means less eye wrinkels & more focus
Our promise?
More UV protection than standard caps. More practical & stylish than sun hats. It's that simple.
your alternatives?
NO THANKS
NO THANKS
NO THANKS
NO THANKS
NO THANKS
from experts
Neutral opinions
"Physical barriers like shade, clothing or hats have been shown to be more effective than topical sun screens for several reasons."
Andrew Huberman, Professor of Neurobiology & Ophthalmology at Stanford; hosts the third most listened-to podcast worldwide on Spotify in 2024.
"Skin cancers are most common on areas of the skin that are exposed to the sun, such as the head & neck."
Cancer Research UK. (n.d.). Skin Cancer Incidence Statistics, cancerresearchuk.org
"It's important to limit your exposure to the sun by wearing protective clothing and taking some time to stay in the shade."
Nivea (no description needed), homepage (2025)
"A broad-brimmed hat can decrease UV exposure to your face by up to 50%. This reduction is significant in preventing wrinkles and other signs of aging."
Dr. Steven Q. Wang, USA (2022), board-certified dermatologist & surgeon, Medical Director at Hoag Family Cancer Institute, CA.
"Because the nose is so prominent, it’s often exposed to sunlight and more prone to early signs of aging, such as sun damage and pigmentation spots."
Dr. Ellen Marmur, USA (2018), board-certified dermatologist, former Chief of Dermatologic Surgery at Mount Sinai Medical Center, NY.
Watch now
the world's first brim add-on & magnetic bandana-clip system
ONE CAP - TWO INNOVATIONS
Bandana Add-On
- Cooling/heating effect & stretchable
-
Patented magnetic clip
- One size fits all, UPF 50 protection
Cap w. Magnetic Brim
- Made in China (clip & brim made in Italy)
- Identical weight like standard caps
- 100% cotton & washable
Brim Add-On
- Ultralight & thin, so not noticeable
- Fits on most curved brims of other caps
- Patented sliding system