Being bald, I’ve always worn caps - and I love them. They make me look younger, help me convey/amplify a certain outfit style and, last but not least, caps allow me using sunscreen less often.

For those who forgot where we come from: Shade is the most natural sun protection humans have relied on for centuries. The fact that I sympathise with keeping things back-to-nature probably is an underestimation. In fact, my prior startup was about making strength training more natural, having invented a freely movable training grip for fixed bars which were sold 100 thousand times.

Back to caps and what I don’t like about them: They make you think your face is less sun-exposed than it actually is! Why? As your eyes mostly do get covered, you intuitively think your nose gets too. But guess what, mostly your nose remains fully unprotected - and so do your lips, and - unless you have long hair - your ears and neck also. And guess again: It’s exactly these body parts where signs of skin aging appear first, as well as skin cancer grows first.

… fast forward: In January 2024 I had the idea of developing a headwear product, whose base still would remain a standard, thus stylish cap, but that also can be turned into a sun protection device at certain times of the day.

By the way, hi. I’m Simon Sparber, 32 years old, born & raised in the Italian Alps and my goal is to leave an impact. Thanks for your attention, and in case you may become a client, thanks for trusting a young startup.